About the project

Project Goals:

The goal was to design premium chocolate box packaging that would reflect the high quality of the handcrafted chocolates and appeal to a sophisticated clientele. This involved creating packaging that:

• Exuded Luxury: The design needed to communicate the premium nature of the chocolates through elegant aesthetics.

• Showcased Craftsmanship: The packaging should reflect the artisanal nature of the hand-crafted chocolates.

• Provided Practicality: The box needed to be functional, protecting the chocolates and being easy to open and close.

Salted Caramel Chocolates

Design Decisions:

The design emphasizes understated luxury and handcrafted quality with:

• A sophisticated dark grey and gold color scheme.

• A subtle cocoa pod pattern.

• Classic serif and clean sans-serif fonts.

• A minimalist layout.

• High-quality materials.

• A "Hand Crafted" banner.

Illustration • Packaging Design