The Journey:

To reach a broader audience, we began by developing two distinct editions: a unicorn-focused one and a dinosaur-focused one. Our process was guided by the needs of young children, leading us to create original watercolor illustrations, clear and functional layouts, and a soft, inviting color palette. Every page was thoughtfully designed to provide a dedicated space for children to personalize their books with drawings, photos, and memories of their first friendships.

The Challenge

The client came to us with a clear understanding of the market: they saw an opportunity to create a better kindergarten friendship book that would stand out from the competition on Amazon. Their goal was to create a product that was not only engaging for young children but also designed with a deep empathy for their needs, ensuring it would become a cherished keepsake for families.

Kindergarten Friendship books

Creative Direction • Illustration • Design

The Result:

The outcome is a product that has been celebrated by customers, receiving five-star reviews for its appearance, build quality, and engaging design. The books successfully fulfill the client's goal of creating a better product, becoming a cherished tool for children to record and revisit the past, and a highlight for parents seeking a thoughtful keepsake.