About the project

Project Goals:

Designed a cohesive and elegant brand identity for spa and wellness businesses, balancing serenity with modern luxury.

Key objectives included:

• Developing a refined and adaptable logo system.

• Crafting a harmonious color palette with soothing tones.

• Creating bespoke botanical patterns for brand consistency.

• Designing a suite of marketing materials, including loyalty cards, price lists, and business collateral.

Spa & Wellness Brand

Design Decisions:

• The brand identity was built around elegance, tranquility, and consistency.

• A primary and alternate logo were developed to evoke sophistication.

• A soft, earthy-toned color palette with calming purples enhanced relaxation.

• Custom botanical patterns introduced a signature brand element.

• A comprehensive branding suite ensured a seamless, professional presence across all touchpoints.

Logo • Branding • Marketing