About the project
For this project, I crafted a sleek and modern packaging design for line of dairy-free, gluten-free, and soy-free vegan cream sauces. Inspired by the brand’s fusion of traditional Italian flavors with a contemporary vegan diet, the design balances warmth and sophistication.
Each flavor—Alfredo, Carbonara, and Cheesy-Style—is distinguished by its unique color palette and geometric pattern inspired by traditional Italian motifs. This approach creates visual differentiation while maintaining brand cohesion across the product line. The use of clean typography and bold brand placement ensures instant recognition on retail shelves, while the minimalistic white space conveys the product’s purity and health-focused qualities.
The back of the packaging is thoughtfully designed to provide essential information, including preparation instructions and nutritional details, presented in a clear, accessible format for busy customers. The overall aesthetic appeals to the target audience - health conscious, time-strapped individuals and families seeking high-quality, allergen-free meal solutions.
This design effectively communicates the product's versatility, premium quality, and modern appeal, helping stand out in competitive retail spaces like Whole Foods.
