Project Goals:

The primary goals of this project were to:

Create a Cohesive Product Line: Develop a range of products that share a unified visual style and theme.
Capture the Spirit of the Wild West: Design illustrations and apply them in a way that evokes the feeling of the American West.
Design Appealing and Functional Products: Create items that are both visually attractive and practical for their intended use (stationery, accessories, home decor).
Potentially Target a Specific Audience: (Implied) Attract a specific demographic interested in the Wild West aesthetic.

Wild West Collection

Illustration • Packaging Design

Design Decisions:

The design decisions were made to achieve these goals:

Wild West Theme Selection: The choice of Wild West imagery (cowboy hats, boots, cacti, etc.) directly reflects the goal of capturing the spirit of the American West.
Bold and Graphic Illustration Style: The simplified, slightly cartoonish style makes the illustrations eye-catching and memorable, suitable for a variety of product applications.
Bold Color Palette: The use of strong contrasting colors enhances the visual impact of the designs and contributes to the retro/vintage feel.
Versatile Product Applications: Applying the illustrations to a diverse range of products (stationery, wall art, accessories) demonstrates the adaptability of the design.